Nowadays, web presence is as important for a company as a physical existence. And SO is one of the most important part on any company’s strategy. We all know search Engines like Yahoo, Google, bing are always making changes to their bits, so it’s getting mode difficulties for small business owners and marketers. So here we are a few simple seo tricks which is gonna to help you with some higher ranking.
1. Make your website faster:
No one wants to wait long before a site loads. So try to make your website as fast as possible. To boost your page speed you can should do three things first.
-Don’t load unnecessary content.
-Enable browser caching.
-Reduce number of plugins you are using
2. Secure your site with HTTPS:
Who wants to use anything that is not secure enough. No one, so just secure your website with HTTPS.
3. Optimize the mobile version of your site:
We can’t carry out computers or laptop with use wherever we go. Whenever we want to use any website or search for anything. We always have our smartphone handy. From 2015, google is prioritizing sites which are more mobile responsive in their search results. You must know that a study found that 57% of web traffic comes from mobile device.
4. Improve traffic and engagement metrics:
No one can deny the fact that google rewards the website which has stronger user engagement, it is often measured by the amount of time a user spend on the website. So the mote time user spend on your website the more higher you rank.
Here are some tips you can follow to make user spend some more time on your website.
1. Make your content easy to read.
If your content is not easy enough and the user who is searching for something isn’t able to understand what you have written then he will definitely leave the website. So don’t use hard words, just try to keep your content as simple as possible.
2. Use images in your content. Using some high quality and helpful images in your content will keep the user engaged with your website.
5. Focus on the user experience of your website.
User experience is an integral part of seo, you must have a website that is easy to use so a user doesn’t have to hustle much about finding something google always want to make sure that they are providing the best possible quality search engine so that they can rank higher the website with the better user experience.
Here are two tips you can follow to make your website more user-friendly.
1 make your site easy to navigate, with appropriate categories.
2 try to simplify your website, a whole lot of things are only gonna to make a mess.
6. Create engaging and valuable content.
Content marketing plays a vital role in SEO, it does not only allow you to target some specific keywords and topics that your users are searching for, but also help you to connect with the users and provide some read value.
So do a good research on your targeted market and find the topics you care the most. Your content must be something more than explaining your topics. With choosing topics that are relevant to your audience but also have idea of search terms. Do some research what your users are searching for and what terms they are using. When you have a good idea about this you will be better able to optimize the content according to search engines.
7. Strengthen your social media presence.
This SEO Trick may be sound like a good marketing advice but let me tell you they social media plays a very important role in SEO ranking. The thing is your social media profile will rank in you search engines.
Another important thing you should remember is how you can linking your website’s content on social media is gonna to help you to boost your ranking. When others link to this content on their own pages, this may help build authority for your content by showing the search engines that other users find your site content valuable enough to share.
8.Use long tail keywords in your SEO strategy.
This one is one of the most fundamental trick in SEO strategy. Use long tail keywords.
There are keyword that are longer and more specific i’m compare with common keywords limiter to one or two words. They are surely gonna to help you in bringing more specific traffic.
This may bring you less overall traffic, but it will surely bring you more relevant traffic. That means that the users coming to your website are more interested in your content. Furthermore, the more specific your keywords and phrases are, the less competition you will have to face for these keywords on the search engines.
Having long tail keywords offers your business to rank on the first page of Google for relevant keywords
9. Optimize site content for Google’s Featured Snippets.
The newest trick in SEO is optimizing your content for Google’s Featured Snippets, Featured Snippets on Google have become very popular with search engine users. This short answers on the search page help searchers get the answers to their questions quickly and effectively. So a business must try to optimize their content to have better chances to get featured.
10. Create more optimized online video content.
You must know that 55% of all searches return at least one video result. As everyone loves the video concern. And Google always try to it offers the user they love. By creating more optimized online video content, you can improve your chances of showing up in the video results of Google searches.
With creating and publishing more video content, you must pay attention to optimize it when it comes to youtube Of the video results on the Google search engine results page, 82% come from YouTube. This should come as no surprise given that YouTube is the second most popular search engine with more than 3 billion searches each month.
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